The problem
Users might not fully understand what pre-ordering an album means and what benefits they gain from doing so. This lack of clarity can lead to confusion and deter potential customers, and for music lovers and collectors who lack the time necessary to pre-order an album or forget to buy it.
Our Goal
The primary goal of The Record Store app is to enhance the user experience and encourage more users to pre-order albums rather than waiting for the official release. Provide clear and concise information about pre-ordering and its benefits. Use intuitive language and visuals to explain the process and what users can expect when pre-ordering.
User research summary
& pain points
In this project, which is a pre-ordering music album mobile app, I interviewed people and collected their needs, desires and wishes. After that I created empathy maps of them and also personas so it's easier to comprehend the needs of the users. The group consists essentially of people who are music lovers and connoisseurs, between the ages of 16 to 40.
- Difficulty remembering the day the product goes on sale
- Purchase process very complicated or that there is no option to pre-order
- That the product is sold out, and the true fans are not taken into account
- That the physical product does not arrive on time
Starting the design —
Low-fidelity prototypes are quick and easy to create, allowing designers to iterate rapidly. With minimal time and effort invested, designers can explore multiple design options, test different concepts, and gather feedback early in the design process.
Refining the design
Mockups provide a visual representation of the user interface, allowing designers to showcase the aesthetics and visual elements of the design. After the usability study elements were re-arrange in the navigation section, as well I added full descriptions and an image carousel on the product detail page.
Going forward
Gather user feedback and analyze app analytics to understand how users are interacting with the app. Pay attention to user reviews, ratings, and any direct feedback received. Analyze user behavior through analytics tools to identify areas of improvement or potential pain points. Based on the feedback received and usability testing findings, make iterative improvements to the app. Prioritize addressing any critical usability issues or user pain points.
