The problem
Many potential donors and supporters of the Los Ojos de Dios foundation currently face obstacles when trying to contribute to the cause. Their existing donation process lacks simplicity and ease of use, deterring potential donors who may find it cumbersome.
Our Goal
To address these challenges, Los Ojos de Dios foundation has embarked on a project aimed at developing both a donation app and a website. Our main goal is to create an intuitive and user-friendly donation process through both the app and website, allowing users to contribute effortlessly, regardless of their level of tech-savviness.
User research summary
& pain points
For Los Ojos de Dios Foundation's donation app and website project, I conducted extensive user research to gain valuable insights into the needs and preferences of potential donors and website users. This research played a pivotal role in shaping our design decisions. I engaged in one-on-one interviews with a diverse group of individuals who showed an interest in charitable contributions and supporting causes related to children with neurological problems. Through these interviews, I probed their needs, desires, and wishes in the context of online donations.
- Donors may hesitate to provide sensitive financial information online, citing security and privacy concerns.
- Maintaining a consistent user experience between the app and website can be tricky, as variations might confuse users.
- The nonprofit sector is highly competitive, and standing out among other charitable organizations can be challenging.
Starting the design —
In the initial stages of the Los Ojos de Dios Foundation's donation app and website project, we embarked on a crucial phase of design exploration: paper wireframing. This hands-on process served as the foundation for our digital interface, allowing us to visualize and iterate on the user experience before diving into digital design.
Refining the design
Following the foundational phase of paper wireframing, we transitioned to digital wireframes as the Los Ojos de Dios Foundation's donation app and website project evolved. These digital representations breathed life into our design concepts, allowing us to refine and solidify the user experience with greater precision.
Going forward
Our journey with the Los Ojos de Dios Foundation has been filled with invaluable lessons. Real stories have an immense impact. Sharing the personal experiences of those affected by the foundation's work resonates deeply with users and inspires them to take action. Also prioritizing accessibility from the outset is not only a moral imperative but also a strategic advantage. Ensuring that the platform is accessible to all users increases engagement and support.
